It’s all about you!

Curly Essence is the next brand your friends will want to be friends with… lets say – squad! We are a content driven website, we build brands, we define strategy and well… they make your curls business their business! Launched in May 2013 by Ana D’Almeida and Denise Sonnemberg, Curly Essence brings to light the best products for natural hair in the world and make it accessible and fun derived from its community and led by content.

Curly Essence is a multimedia platform created by Ana D’Almeida and Denise Sonnemberg, whose aim is to celebrate cultural diversity through its website, new online store and special events.Without ever forget how it all began, with natural hair (obviously, look at them).
Hair, was always a word that unbelievably twisted their minds and after three incredible years of sharing their natural hair journey with the fans, Refinery29 and Cosmopolitan UK, Curly Essence founders decided to combat the lack not only in the Portuguese but also in the European market to help Naturalistas untwist their c u r l s with the best products and bring their story and voice to life through the newest online store.

Selling online , is the first step to provide the best products for natural hair and is all about delivering a fascinating experience that brings the brands that always been there for Curly Essence’s adventures to life and connect them with the European customers. It’s all about the curls of enterprising, modern woman. It’s about having fun and being truly happy with yourself. It’s all about and for you!


Ana Rita D’almeida Co-Founder

Denise Sonnemberg Co-Founder

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